Shez Lord
Portfolio of Sheridan Lord. Advertising creative in London

Virgin Money ‘40 years of better’

In 2010, it wasn’t the best time to try and launch a bank, so we lent on two things that were less contentious: Virgin’s legacy as a fresh modern brand and the fact we didn’t call it a bank. It was a success, and put on £17 million of new business in 10 days post-launch.

 

Virgin Money, We've come a long long way over the last 40 years with the simple aim of making things better. And now our quest takes us into banking. Virgin Money, 40 years of better now in a bank. Directed by Duncan Jones (Moon, Sourcecode).
We've come a long long way over the last 40 years with the simple aim of making things better. And now our quest takes us into banking. Inspired by our '40 Years of Better' TV advert and hosted by Richard Branson we created a 270 degree fully immersive architectural projection on the University of London's Senate House Library.