When the Transit first rolled off the production line in 1965, it immediately became the backbone of British working people’s lives. For its 60th anniversary, we created a campaign that was rooted in its long cultural history and association with the people of Britain who serve the nation with graft, grit and gravel.
From the CV show to a gallery of archived footage, we celebrated this in a multitude of ways, with still more to come on its actual birthday in September 2025. Transit, we salute you for 60 years of service.