Portfolio of Sheridan Lord. Advertising creative in London
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Ford Transit 60 'Proud to serve'

When the Transit first rolled off the production line in 1965, it immediately became the backbone of British working people’s lives. For its 60th anniversary, we created a campaign that was rooted in its long cultural history and association with the people of Britain who serve the nation with graft, grit and gravel.

From the CV show to a gallery of archived footage, we celebrated this in a multitude of ways, with still more to come on its actual birthday in September 2025. Transit, we salute you for 60 years of service.