Portfolio of Sheridan Lord. Advertising creative in London
Portfolio of Sheridan Lord. Advertising creative in London
In 2025, the Ford Transit celebrated its 60th year. In its birthday we ran a campaign that celebrated the people who make the ‘Backbone of Britain’ what it is, the Transit drivers, with a simple ‘Thank you’
Using data from various sources we were able to accurately pinpoint the time of the day and locations of Transit drivers are on the road. We then used this to build out a programmatic media buy so we could target them with our messaging
We created a time targeted campaign which ran between 4 and 8 am to say ‘thank you’ for being up while the nation is still dreaming away. For our OOH roadside we created headline led posters where the sky changed with the sun movement and reflected the time of day in real time. For the radio we got legendary morning DJ Shaun Keavney to lend his dulcet Mancunian tones to the radio spots.
Enjoy.
