Portfolio of Sheridan Lord. Advertising creative in London
Portfolio of Sheridan Lord. Advertising creative in London
Most people who die on beaches in the UK come from inland urban areas and have no understanding of what the warning flags on the beach really mean. As the official vehicle of the RNLI lifeguards, we felt we could make a real difference and help begin to solve the problem. To do this we created a campaign that used the highway code to explain the safety rules of the beach.
