Portfolio of Sheridan Lord. Advertising creative in London
Portfolio of Sheridan Lord. Advertising creative in London
To launch the new Puma Gen-E in 2025, we added a bit of fun and social currency to our usual campaign by attaching a Go Pro to a cat and have it seek the car out in its natural habitat: Shoreditch. As you can imagine, filming with a cat is pretty unpredictable so we ended up using two live cats, a stuffed cat, some fabricated paws attached to a broom handle, and a roller device. In the end, the influencer Lupin’s cat Rajah stole the show.
