Portfolio of Sheridan Lord. Advertising creative in London
Portfolio of Sheridan Lord. Advertising creative in London
Procell wanted to highlight the problem that the true cost of batteries for businesses isn't just its purchase price, but the hidden expenses of constantly replacing it. We helped create a campaign that brought to life the absurdity of constant battery replacement with an incompetent ‘battery changer’ character. We ran a Linked in Campaign and created a DM figurine to reach procurement people directly.
